Build-to-Order Conveyor Manufacturing: How GlobalRoll Replaced Whiteboards and Spreadsheets with a Complete Manufacturing System
If your manufacturing operation is running build-to-order products from spreadsheets, whiteboard schedules, and emailed BOMs, and you cannot confirm profitability per product line, FireFlight was built for exactly this situation.
Schedule your free consultationWho GlobalRoll is and what they build
GlobalRoll Conveyance Systems, Inc. produces rollers, fabricated components, and the subassemblies that form the backbone of ten major conveyor product lines. Their headquarters sit on Precision Drive in Dayton, Ohio, with manufacturing spread across a West Campus facility handling machining, fabrication, coating, and roller assembly, and a Distribution and QA Center managing inspection, testing, packing, and shipping.
Each conveyor product blends fabricated steel structures, machined rollers, drive assemblies, sensors, wiring, hardware, and finishing processes. GlobalRoll ships thousands of rollers and assemblies every month. The product line is highly configurable: customers routinely request variations in roller diameter, coating type, shaft configuration, bearing specifications, bracket geometry, or load rating. Before FireFlight, every one of those variations required manual BOM reconstruction, and no two quotes were built the same way.
| Conveyor Product | Primary BOM Elements | FireFlight Template Logic |
|---|---|---|
| Inline Box Conveyor System | Hundreds of rollers, frames, brackets, and electrical wiring; quantity scales with conveyor length and load rating | Length, load rating, and roller pitch parameters drive all BOM quantities automatically |
| Pallet Infeed Conveyor with Turntable | Load-rated rollers, fabricated steel supports, driven rotation assembly, motor, drive hardware | Load rating and turntable drive type selected at order entry; template validates compatible component combinations |
| Overhead Chain Conveyor for Parts | Rollers, bracket geometry, drive chain, mounting hardware, wiring | Engineering spec changes to roller selection or bracket geometry update all dependent builds automatically |
| Accumulation Conveyor with Zero-Pressure Zones | Drive rollers, photo-eyes, control modules, wiring harnesses, zone sequencing hardware | Number of zones drives all downstream BOM elements: drive rollers, photo-eyes, controls, and wiring scale parametrically |
| Spiral Lift Conveyor | Curved rollers, structural plates, specialized brackets, weldments, drive assembly | Nested fabrication templates for each spiral stage; weldments and structural plates managed as separate fabrication sequences |
| Modular Belt Washdown Conveyor | Stainless steel frame, washdown-rated drive components, sanitary hardware, belt modules | Material groups separated by sanitary classification; all wetted components flagged as a distinct BOM category |
| Powered Roller Transfer Conveyor | High-torque drive rollers, motor assemblies, control wiring, mounting hardware | Drive rollers serialized with full QA traceability; motor assemblies linked to QA records at assembly stage |
| Telescoping Extendable Dock Conveyor | Telescoping stage subassemblies, extension mechanisms, drive hardware, controls | Template-driven subassemblies per telescoping stage produce predictable scheduling and clear WIP structure at each stage |
| Multi-Lane Merge Conveyor | Lane speed controllers, matched roller sets per lane, merging hardware, controller wiring | Template logic enforces lane speed synchronization and matches roller types and controller assignments across all lanes |
| Gravity Roller Conveyor with Adjustable Stands | Standard rollers, adjustable stand hardware, end stops, framing | High-volume template with MRP forecasting; standard component reuse stabilizes inventory and reduces expediting |
What was the problem before FireFlight?
As demand accelerated and product customization became the norm, four chronic problems compounded across GlobalRoll's operation. They were not independent failures. Each one fed the others, and the spreadsheet-and-whiteboard system had no mechanism to break the cycle.
Engineering Chaos
Customers requested variations constantly: different roller diameters, coatings, shaft types, bearings, brackets, and load ratings. Engineering exported PDFs from CAD and emailed BOMs to purchasing. Every custom order was a manual reconstruction. Changes made to one product did not propagate to products sharing the same components.
Inventory Surprises
The West Campus team regularly discovered shortages during kitting. Rollers, brackets, bearings, shafts, and control components had been consumed by other jobs with no visibility into what had been used. The result was costly emergency material runs and production delays that rippled through every active order on the schedule.
Scheduling Whiplash
Rush orders forced constant reshuffling of the whiteboard schedule. Partial builds sat stalled waiting for parts. Completed subassemblies waited for components that had gone to other jobs. Rework consumed capacity that should have been building new product. The schedule reflected intentions, not reality.
No Cost Picture
Material costs were spread across spreadsheets. Labor was handwritten. Rework rarely made it into any tracking system. Profitability per product line was impossible to measure. GlobalRoll was pricing and quoting ten different product lines without confirmed knowledge of which ones delivered margin and which ones did not.
Build-to-order manufacturing with no digital BOM control has a specific quality exposure that accumulates invisibly. When a component specification changes, the manufacturer with paper-based or email-based BOMs cannot confirm which in-progress builds used the old spec. Serialized component tracking in FireFlight means a quality event in the field identifies affected builds in minutes rather than requiring a manual audit of every job that shipped in the relevant time window.
What FireFlight was configured to handle
GlobalRoll partnered with FireFlight to rebuild their entire product and manufacturing structure. Each of the ten conveyor products was modeled as a Product Template with its full BOM, routing, and costing logic. Shared subassemblies, drive assemblies, roller sets, brackets, welded frames, tensioners, and electrical modules were standardized as Component Templates that could be referenced across multiple products. When engineering changes a shared component, the update propagates to every product that uses it. Configuration was completed in weeks, not months.
Each product's BOM lives in FireFlight, not in a CAD export emailed to purchasing. Engineering changes are made once in the system and propagate to production, purchasing, and costing simultaneously.
Ten Product Templates, each with full BOM, routing, and costing. Shared subassemblies defined as reusable Component Templates. One change to a shared component updates every product that references it.
Material requirements calculated from confirmed orders and production schedules across all ten products. Procurement triggers fire before shortages reach the kitting stage. Emergency material runs are replaced by planned purchasing.
Each product template includes its routing sequence through tube cutting, shaft machining, welding, roller assembly, coating, electrical wiring, and final QA. Work centers receive digital instructions based on material availability and capacity constraints, not whiteboard reshuffling.
Motors, drive rollers, and critical components are serialized within FireFlight and connected to QA events at each production stage. Root cause analysis for field issues takes minutes, not days.
Sales generates accurate quotes directly from customer configuration parameters. Material requirements, costs, and lead times come from the same template data that drives production. Quote accuracy no longer depends on engineering availability.
Actual labor and material usage attach to every job as production progresses. Rework is captured in the system rather than absorbed invisibly. The cost picture is current throughout the build, not assembled after the fact from scattered records.
Template-driven costing reveals which of the ten products deliver margin and which need redesign or repricing. Product line decisions move from assumption to confirmed data for the first time.
The facilities and work centers mapped in FireFlight
GlobalRoll's operation spans two physical facilities, each with defined work centers. FireFlight mapped the full structure before go-live, creating the routing foundation that every product template references. No work center sequence is hardcoded to a single product. The routing logic is reusable across all ten conveyor lines.
West Campus Manufacturing
- Tube cutting
- Shaft machining
- Welding and fabrication
- Roller assembly
- Coating and finishing
- Electrical wiring
Distribution and QA Center
- Final QA inspection
- Functional testing
- Packing and labeling
- Shipping and dispatch
- Warranty and return intake
How FireFlight structured each of the 10 products
Every one of GlobalRoll's ten conveyor product lines required its own template logic. Some products are parameter-driven, where a single input like zone count or conveyor length cascades through the entire BOM. Others required nested fabrication templates for complex weldments. A few required serialized component tracking directly integrated with QA sign-offs. Below is how each product was structured in FireFlight.
Inline Box Conveyor System. The most configurable product in the line. A template supporting hundreds of rollers, frames, brackets, and electrical components, all costed and routed automatically from length, load rating, and roller pitch inputs entered at order creation.
Pallet Infeed Conveyor with Turntable. Load-rated rollers, fabricated steel supports, and a driven rotation assembly standardized through template logic that validates compatible drive and load combinations before a work order is released to production.
Overhead Chain Conveyor for Parts. FireFlight controls roller selection and bracket geometry, and guides updates across all dependent builds when engineering changes specs. A change to the bracket drawing updates every open work order referencing that bracket before any parts are cut.
Accumulation Conveyor with Zero-Pressure Zones. Driven by parametric logic. The number of zones is entered at order creation, and drive rollers, photo-eyes, control modules, wiring harnesses, and zone sequencing hardware all scale from that single input. No manual BOM calculation required.
Spiral Lift Conveyor. Curved rollers, structural plates, specialized brackets, and weldments managed as nested fabrication templates. Each spiral stage is its own sub-template, so the weld shop receives a separate work order per stage while the assembly team sees the complete build sequence in correct dependency order.
Modular Belt Washdown Conveyor. Stainless steel construction and washdown-rated components tracked as distinct material groups within the BOM. Sanitary hardware is flagged separately from standard hardware, preventing substitution errors that would create compliance and cleaning failures in food or pharmaceutical environments.
Powered Roller Transfer Conveyor. High-torque drive rollers serialized and fully traceable through FireFlight's QA integration. Every motor assembly is linked to a QA record at the assembly stage. If a drive roller fails in the field, the serial number traces back to the specific production run, the incoming inspection record, and the installer.
Telescoping Extendable Dock Conveyor. Template-driven subassemblies for each telescoping stage create predictable scheduling and a clear WIP structure. Each stage appears as a separate work order with its own material requirements and routing, eliminating the partial-build confusion that plagued the whiteboard schedule.
Multi-Lane Merge Conveyor. Template logic enforces lane speed synchronization and matched roller types. Controller assignments are validated against lane configuration before the work order is released. The previous failure mode, where mismatched controllers were wired to the wrong lanes and discovered during QA, is blocked upstream at the template level.
Gravity Roller Conveyor with Adjustable Stands. High-volume product benefitting from MRP forecasting and standard component reuse. Because this product uses a high proportion of shared components, inventory for this line stabilized quickly after MRP go-live. Standard components ordered for this product frequently satisfy demand from other product lines simultaneously.
What changed after deployment
Within a year of go-live, GlobalRoll's operation looked fundamentally different from the outside and from the inside. On-time delivery rates increased. Emergency material runs dropped. The whiteboard schedule was replaced by a production plan that reflected actual material availability and work center capacity rather than optimistic assumptions that got overwritten by reality.
The cost picture that had been invisible for years became current. Product line profitability was no longer estimated. It was measured. The products that had been absorbing rework costs, material substitutions, and engineering change labor without those costs being captured were identified. Pricing decisions that had been based on historical assumptions moved to template-confirmed cost data.
- On-time delivery rates increased as production plans reflected actual material availability rather than the whiteboard schedule's optimistic assumptions.
- Inventory shortages at kitting dropped significantly after MRP went live. Emergency material runs that had been a routine operational cost became rare enough to be notable when they happened.
- Engineering-controlled BOMs eliminated the manual BOM reconstruction that had been required for every custom order. Changes to shared components propagated automatically to all affected products and open work orders.
- QA tracking and traceability improved dramatically with component serialization. Field quality events that had previously required manual record searches were resolved from serialized data in minutes.
- Quoting became accurate and fast. Sales could generate cost and lead time estimates from template parameters without waiting for engineering to manually price each variation.
- Product line profitability became visible for the first time. The cost data that had been invisible in handwritten labor records and scattered spreadsheets was captured and attributed correctly to each product and each job.
What we learned from this deployment
Build-to-order manufacturing is the operational environment where product templates and component reuse deliver the most immediate return. When the same drive assembly, roller set, or bracket configuration appears in multiple products, every engineering change that goes untracked in one product creates an inconsistency in all of them. GlobalRoll was managing ten product lines with hundreds of shared components. FireFlight's template structure meant a change was made once and applied correctly across every product and every open work order that depended on it.
The insight that carries to every build-to-order manufacturer: the whiteboard schedule is not a scheduling problem. It is a symptom of missing data. When material availability, work center capacity, and WIP status are not current in a system, the schedule is a set of intentions that gets overwritten whenever reality arrives. GlobalRoll's scheduling whiplash did not come from bad planning. It came from planning against information that was already out of date before the day started. FireFlight did not change how GlobalRoll planned. It gave them accurate inputs so the plan could hold.
The second confirmed insight from this deployment: costing visibility changes strategic decisions, not just operational ones. GlobalRoll was quoting all ten product lines without confirmed margin data per line. Once template-driven costing revealed actual labor and material consumption per product, some products were repriced, others were redesigned, and one was discontinued. None of those decisions could have been made correctly before the cost data existed.
Deployments covering multi-product BOM management, MRP, digital work center routing, component serialization, and job costing for build-to-order manufacturing operations are completed in weeks, not months. The template structure built for GlobalRoll's ten conveyor product lines applies directly to any manufacturer running configurable products across multiple work centers with shared components.
Frequently asked questions
Can FireFlight manage BOMs for build-to-order conveyor systems with frequent customer customizations?
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How does FireFlight handle MRP for a multi-product manufacturing operation with ten or more product lines?
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Can FireFlight route work orders through multiple work centers in the correct manufacturing sequence?
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How does FireFlight support QA traceability with serialized manufacturing components?
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Can FireFlight calculate accurate job costs for custom conveyor builds in real time?
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How does FireFlight handle engineering changes that affect multiple products sharing the same components?
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Can FireFlight generate accurate quotes from a customer's configuration parameters?
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How long does a FireFlight deployment take for a build-to-order manufacturing operation like GlobalRoll?
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PCG founded 1995. 500+ applications built across 31 years. FireFlight's manufacturing modules, including Product Templates, Component Templates, MRP, and job costing, were developed from direct client work in build-to-order environments where manual BOM management and spreadsheet costing had become the primary operational risk. When you contact PCG, Allison is the person who answers.
phxconsultants.com LinkedInThe company name in this use case has been changed to protect client information. The operational scenario, product structure, and outcomes described represent a documented FireFlight deployment.
FireFlight didn’t change who GlobalRoll was.
It amplified their strengths
Transforming a hardworking roller shop into a data-driven, scalable, modern manufacturing operation.