Last updated: June 2026

Public Radio Case Study: Program Distribution Live in 10 Days

A historic public radio station managing nationwide program distribution needed to replace legacy workflows for content management, partner coordination, plus reporting. FireFlight launched a live system in under 10 days, with no disruption.

What did FireFlight build for this public broadcaster? It replaced spreadsheets, email threads, plus aging databases with one system for program distribution. CRM centralized station and partner records. Custom reporting replaced manual exports with live dashboards. In June 2026 that means renewal deadlines fire automatic alerts instead of being tracked offline and missed.

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What was breaking in the old distribution setup?

There was no central view of station partners or program distribution status. Affiliate lists, station metadata, plus delivery formats were tracked by hand, scattered across spreadsheets and email threads that nobody could fully reconcile.

The deadlines were the real risk. Program renewals were tracked offline, so an expiration could slip past unnoticed. Documentation was inconsistent across staff and departments, and reporting meant manual exports reformatted by hand every time.

The legacy tools could not keep up with nationwide operations. They could not grow with the work, and every report was a fresh round of copy and paste. The station needed structure without losing what made it work.

How did FireFlight modernize it?

PCG built a custom, module-based system on FireFlight and launched it live in under 10 days, with no disruption to the station's operations. CRM and Contact Logs centralized records for stations, staff, engineers, plus program leads, so partner information lived in one searchable place.

Program data was tied directly to partner records. Automatic renewal alerts replaced the offline tracking that risked missed expirations. Documents reached staff through a single interface, so the inconsistent, department-by-department documentation gave way to one source.

Custom Reporting swapped the manual exports for live dashboards and on-demand reports. Most deployments run in weeks, not months. This one went live in days. The station kept its legacy while gaining a system built for what comes next.

Which FireFlight modules built this system?

CRM and Contact LogsCRM / Contact Logs
Custom ReportingCustom Reporting
Live in under 10 days Automatic renewal alerts On-demand live reports

How is the partner data protected?

Station partners, program records, plus the documents tied to them live on one platform hosted by Phoenix Consultants Group, not scattered across spreadsheets and inboxes. Access is role-based, so staff, engineers, plus program leads each see what their role allows.

Because the data is centralized and searchable, a partner record can be found in seconds rather than reconstructed from email.

What does the system give the station?

  • Centralized records for stations, partners, plus program leads.
  • Searchable program data tied to partners.
  • Automatic renewal alerts that prevent missed expirations.
  • One interface for document access.
  • Live dashboards replacing manual export work.
  • On-demand reports without reformatting.
  • Affiliate lists and delivery formats tracked in one place.
We needed a platform that respected our legacy, and supported our future.
National public radio broadcasterFireFlight program distribution case study

Built by people who answer the phone

Phoenix Consultants Group has built custom software since 1995, more than 500 applications across small businesses, large institutions, plus everything between. The work demands systems that respect the way an organization already runs while moving it forward. This distribution system came from that experience.

Every FireFlight system also carries AI reporting. A program manager can ask a plain-English question about which renewals are due or which affiliates carry a program and get an answer from live data, with no canned report and no waiting on IT. Most deployments still run in weeks, not months.

What changed operationally after deployment?

  • Launched live in under 10 days with no disruption.
  • Program data is searchable and tied to partners.
  • Automatic alerts prevent missed renewal deadlines.
  • Documents reach everyone through one interface.
  • Reports run on demand, not in manual batches.
Ikhana guide character
On-Screen Guide

Ikhana shortens the learning curve

A new system in under 10 days means the staff learns it fast. Ikhana sits on each screen as the on-screen guide, explaining every field, so the team works the new platform without a long ramp-up or a thick manual.

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Frequently Asked Questions

What did FireFlight build for this public broadcaster?
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It replaced spreadsheets, email threads, plus aging databases with one system for nationwide program distribution. CRM centralized station and partner records, and custom reporting swapped manual exports for live dashboards, all launched in under 10 days.
How fast did it go live?
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The system launched live in under 10 days, with no disruption to operations. The modules layer onto the work rather than replacing everything at once, so the station kept running while the new system came online.
How does it handle renewal deadlines?
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Automatic renewal alerts replaced the offline tracking that risked missed expirations. A deadline surfaces before it passes, so a program renewal is handled on time rather than discovered after it has already lapsed.
Can it centralize partner and station records?
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Yes. CRM and Contact Logs hold records for stations, staff, engineers, plus program leads in one searchable place. Program data ties directly to the partner it belongs to, so a station's full picture is one lookup away.
What changed about reporting?
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Custom Reporting replaced manual exports and reformatting with live dashboards and on-demand reports. A report that used to mean an afternoon of copy and paste now runs the moment someone needs it, drawn from current data.
Will it respect our existing way of working?
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Yes. The system was built to fit the station's legacy rather than force a rebuild, then add structure on top. Most deployments run in weeks, not months. This one went live in days.
Allison Woolbert
Allison Woolbert
Principal, Phoenix Consultants Group

Allison has built custom software since before Phoenix Consultants Group opened its doors in 1995. Across 31 years she has delivered more than 500 applications across small businesses, large institutions, plus everything between. She answers the phone herself.

phxconsultants.com fireflightdata.com

Phoenix Consultants Group. Founded 1995. FireFlight Data Systems is PCG's hosted platform. Last updated June 2026.