Velocity Cycles produces custom high-end bicycles using parts sourced from multiple
international and domestic suppliers. Each bike is unique, with custom frames, components,
and finishes tailored to individual customer specifications. Previously, parts were tracked
across multiple spreadsheets, leading to assembly delays, missing components, and
difficulty in financial tracking.
Assembly lines often experienced bottlenecks because a single missing part could halt
production. Additionally, labor costs and materials were tracked separately from shipping
and order management, making it difficult to understand actual profitability per bike.
Customer orders occasionally missed delivery deadlines, affecting trust and reputation. The
company also struggled to predict demand for certain bike models, leading to overstock of
some parts and shortages of others.
